Chapter One
THE JOB DOESN’T END WITH THE SHIFT
When the uniform comes off, you’re still part of the service and the people in it. 1FR started with a simple idea: create clothing first responders would actually want to wear on their days off.
The Story Behind the Brand
Built off-duty. Worn on purpose.
1FR makes premium apparel for first responders and the people who stand beside them. Same uniform, different threads — gear that respects the work without wearing it on the sleeve.
Chapter Two
MADE FOR EVERYDAY WEAR
Heavyweight hoodies, comfortable tees and understated designs. We choose pieces that feel good, hold their shape and fit into your everyday life.
You can represent where you come from without dressing like you’re still on shift.
Quiet on the outside. Built like the work.
— 1FR design principle, no. 1
Chapter Three
FOR THOSE WHO SERVE, AND THOSE BESIDE THEM
1FR isn't only for first responders. It's for the partner who waits up. The kid who keeps a uniform shirt under their pillow. The mate who answered every late call.
If you stand beside someone in the work — you stand inside the brand.
Same family. Same uniform — different threads.
Chapter Four
EVERYDAY ESSENTIALS. OCCASIONAL RELEASES.
Our core range is here to stay: off-duty clothing you can come back to whenever you need it. From time to time, we’ll release limited designs that let us try something different.
The essentials stay. The special pieces have their moment.
Drop 001 — and counting.